Tovino Thomas opened up on the challenges faced by Malayalam cinema when it comes to promoting their films in other languages.
Tovino Thomas is currently basking in the success of his latest Malayalam film, 2018. The film is now all set to release in Hindi, Kannada, Tamil and Telugu this week. In a new interview with an entertainment portal, the actor opened up on the challenges faced by Malayalam cinema when it comes to promoting their films in other languages.
Tovino said that the budget of Malayalam movies is much less when compared to other industries adding that Malayalam actors ‘work overtime and for less pay.’
He told Pinkvilla, “Mass appealing movies and movies that have got very good content, can work all around the world like what RRR, KGF, Kantara and Baahubali did. We don’t know how far it can go. Maybe the sky is the limit…the way we are releasing the movie or during what time we are releasing it, promotions and all these factors matter. For Malayalam films, the budget is very less compared to the other industries…we work hard, we work overtime and for less pay, that’s how we all work.”
Tovino continued, “Even during the pandemic, when we were allowed to shoot movies with a crew of 50 people, we could do it easily. We are used to making movies in a very controlled, constrained budget so we have to put in a lot more effort.”
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He mentioned that the budget of his 2021 acclaimed superhero film, Minnal Murali was even lesser than the promotional budget for a Bollywood movie.
The Thallumaala actor said that since they don’t have huge promotional budget, the movie has to speak for itself.
“It is very hard to reach the whole of India and promote it on a particular budget. When a producer is investing so much, he doesn’t want to compromise on the quality of the film and so, he is not left with more money to do the promotions. We are trying to do something about that by associating with different distributors in different states, ” Tovino signed off.
